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ONLINE BOOK Product Mastery: From Good To Great Product Ownership

Product Mastery explores the traits of the best product owners I know, offering an insight into the difference between good and great product ownership and explaining how the best product owners are DRIVEN to be successful. In a follow up to the hugely successful Scrum Mastery, Geoff Watts shares more enlightening case studies on how to be go from good to great. This is essential reading for anyone involved in an agile product development effort.

ONLINE BOOK Product Mastery: From Good To Great Product Ownership


Mishkin has assisted organizations of all sizes to make the transformation from traditional methods to Agile methods (Extreme Programming, Scrum, Lean, OpenAgile). Assistance includes Agile culture change, Agile change management, executive management coaching, Agile management, Agile product, project and operations management, Agile teamwork and Agile engineering practices.

Product School offers three separate product management certificates designed to take consecutively. The Product Manager Certificate, which is considered a fundamental building block for those embarking on a PM career path, is best for students without prior experience. The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy, user research, and the UX/UI design process. Finally, the Product Executive Certificate is geared toward senior-level professionals with experience in a product leadership role. It explores product leadership fundamentals and managing growth, among other takeaways.

In this podcast, Roddy Knowles talks with founders, product executives, and thought leaders about product management and business. The guests come from a wide range of companies, from Blinkist to Strava or Fidelity Investments.

Guests include product experts like Julie Zhuo (Facebook), Jason Fried (Basecamp), and Jackie Bavaro (Asana), but also business leaders like Andrew Chen, General Partner at Andreessen Horowitz and Bob Moesta, President At The Re-Wired Group.

Produced by Products That Count, a global product acceleration platform reaching 300,000+ strong product managers, Product Talk has inspired other great podcasts, like the Kauffman Fellows podcast and the Mighty Capital podcast.

The insights a company gleans from conjoint analysis of its product features can be leveraged in several ways. Most often, conjoint analysis impacts pricing strategy, sales and marketing efforts, and research and development plans.

Are you interested in learning more about how customers perceive and realize value from the products they buy and how you can use that information to better inform your business? Explore our eight-week course Economics for Managers and other online strategy courses, and learn more about how to develop effective pricing strategies.

Before you consider online branding, make sure your product is refined and ready to go and then you can begin to think about how you're going to communicate its message. This process is important not just for your marketing efforts but for your company as a whole. Nail your product first, and you'll set yourself up for success in other areas like operations, talent acquisition and customer service.

If you are a pre-growth startup, product is your holy grail. Focus on building a great product that a significant number of businesses or consumers adopt. Achieving product-market fit is the best way to start establishing your online brand. It may sound obvious but every ounce of effort you put into this will pay an order of magnitude in dividends compared to anything you can do to strengthen your brand in the near term. Think of some of the strongest online brands: underneath the ad budgets and Twitter accounts usually sits a remarkable product, or set of products, that serve a need and strike a nerve with consumers. And even if you're an entrepreneur just starting out, you should start with this goal in mind.

As you're working to build your world-changing product, test and experiment judiciously, letting the customer data guide you. You can do this online even if your product isn't polished or you don't have a big budget behind you. Put your work out there, run tests to see how people respond to it and make changes based on what you see from these tests. This can be a lengthy process, but it's a worthwhile one -- and after enough testing and refining, you'll have conviction around your product.

CBD Clinic products are the first nonprescription, over-the-counter topical medications that combine authorized active pharmaceutical ingredients and CBD enriching emollients such as hemp extract. Visit to get a sample and start feeling the difference for yourself today. Join our private Facebook group and connect with other massage therapists and HCPs using CBD Clinic products already.

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0:06:36.9 S4: Well, what started me to write my first book... I had been doing some consulting with this person, I'd done a lot of work with him, personal things as well as business things, and again, this is before we had lovely handy dandy computers and printers, [laughter] and so all my handouts were on typewriter, and I'd kept all these notes and he kept telling me, "Cherie, you should put this all into a book". And I'm like: "No, I'm not a writer". And so I'd kept all these notes in this notebook, and I had been doing some things. I started teaching at the Desert Institute of the healing arts here in Tucson. And it was frustrating for me because I had to spend so much time in a classroom, bringing people up to speed on basics, and what I wanted to do is spend that classroom time delving in and doing experiential activities. And there's always been good business books and back then the really popular ones were the guerilla marketing books. And those are great books, but they talk in terms of battles and wars and strategies, and those are not language terms that massage therapists resonate with. So I had guerilla marketing on one hand, and then I had Shakti Gawain's creative visualization on the other hand, and nothing in between. And so one day, I'm lamenting this and I open up my closet door in my office at home, and this notebook that was on the top shelf fell on my head.

One of the best tools to facilitate mastery of seasonings is The Spice and Herb Bible. From ajowan to zedoary, spices are compared and contrasted, combined, and explained, and otherwise detailed by a guy who really knows his stuff. Ian Hemphill, owner of a prestigious Australian spice shop, Herbie's, has been working with spices since he was a child. He provides just enough history and background about each ingredient to pique your interest, and then explains exactly how to employ the spice or herb in explicit measurements and combinations. All the spices and herbs in the book are from plant sources and are prepared in cruelty-free ways. However, the recipes that accompany each description are quite often not vegetarian. Still, if you're confused by caraway, you've got three jars of turmeric gathering dust in your spice rack, or you've always wanted to try out nigella, this book is a great place to start.

Weight Watchers has published a helpful cookbook for vegetarians and others who enjoy vegetarian food and who want to lose weight. This book includes 150 recipes for appetizers, soups, entrées, grain and bean side dishes, and vegetable side dishes. Each recipe includes information on calories, fat, saturated fat, cholesterol, sodium, carbohydrates, fiber, protein, and calcium in a serving, as well as the number of diabetic exchanges and Point values for Weight Watchers Winning Points program. Symbols highlight recipes that can be made ahead of time, use only one pot, are micro-wave-friendly, or can be prepared in under 20 minutes. Nearly half the recipes are vegan; many others could be easily modified to eliminate animal products. Specific guidelines for weight loss are not given. This book would best be used by someone who is familiar with the Weight Watchers program.

The contents of this website and our other publications, including Vegetarian Journal and Vegan Journal, are not intended to provide personal medical advice. Medical advice should be obtained from a qualified health professional. We often depend on product and ingredient information from company statements. It is impossible to be 100% sure about a statement, info can change, people have different views, and mistakes can be made. Please use your best judgment about whether a product is suitable for you. To be sure, do further research or confirmation on your own.


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